Recently I posed the question ‘Which platform brings you more business? Instagram or Twitter?’
I posted a poll to my Instagram stories and I posted a poll asking the same question to my Twitter feed.
Twitter gives companies a better way to interact directly with customers than Instagram. That's also a big reason why Twitter continues to be one of the top social media channels. You can quickly communicate in real time. Instagram is more focused on the content than customer-to-business interaction.
Gary Vaynerchuk says that Twitter is too noisy, it’s definitely still the place to go for breaking news when something is kicking off but Instagram is where you get more of your followers attention. And holding the attention of our potential customers is what we need to do to be able to create an impact.
So what results did my polls pull in?
100 percent who responded through Instagram claimed Instagram was best for business.
77% of those who responded through Twitter claimed that Twitter was the best. I sensed there may be a slight biased towards the platform which you happened to be viewing the question on in the first place!
And, there’s the thing. Surely where we spend the most time and put in the most effort is going to be the place we see the biggest results.
Behind every social media platform is that element of ‘social.’ It’s where you hang out and where you interact with people. I could have thrown into the poll Facebook, Snapchat, or even a traditional in person networking meeting – which by the way is my favourite way to get business. But that’s not the point I am trying to make here. It’s not really about the platform it’s about the commitment and engagement.
More and more of us feel that we need to have these social media accounts to back us up, to validate us almost. But do we really need to be everywhere? Could we be spreading ourselves too thinly unnecessarily? Being realistic and selective about where we spend our time, (and time is money,) will help us to focus our attention and efforts more effectively to serve our beautifully curated communities.
As well as our websites our social media presence is acting as a 24 hour sales assistant, always representing our brand and if you’ve got it right, answering the key questions about who you are and what it is you do. Giving the visitor enough information to decide if you’re likeable or at all relevant to their needs.
And that is what business is all about after all, fulfilling a need. I read in a marketing book many moons ago now, no one wants a drill, what they really want is a hole.
I know that no one really wants coaching, what they do want though, is to reach the next level of success, after all, ‘what got you here won’t get you there,’ as Marshall Goldsmith says.
Personally I like both platforms. I enjoy the ‘in the moment-ness’ of Twitter, it’s far easier to show appreciation for content via retweets and the conversations really do flow.
Instagram speaks to the designer in me, although that is a double edged sword as I don’t generally add to Instagram in a spontaneous way because I wouldn’t want to mess up my pretty feed.
I'd love to know your thoughts on this - feel free to add to the conversation either over on instagram or twitter! (see what I did there?!)